target audience

A target audience is the specific group of consumers most likely to want your product or service, making them the primary focus of your marketing campaigns. Instead of shouting your message to everyone, defining a target audience allows you to focus resources on the people who are most primed to convert. Target Audience vs. Target Market

While closely related, these two concepts operate at different scales:

Target Market: The broad group of potential consumers a company serves. For example, an accounting software company’s target market is all small business owners.

Target Audience: A narrower, highly specific segment within that target market chosen for a particular campaign. For that same software, the target audience might be local restaurant owners who need to track delivery orders. Core Methods of Audience Segmentation

To construct an accurate audience profile, marketers group consumers using four main types of data: How to Identify Your Target Audience in 5 steps – Adobe